How to have a great Call to Action | Increase your attendance with it
People are starting to turn virtual; businesses and companies are no exemption. Businesses and companies are using webinars, maybe because it is part of their marketing strategies even before, or perhaps they needed to, just to deal with some changes in consumer behavior.
Well, turning into virtual events, such as online webinars for a marketer is still a brilliant idea. They take the opportunity of doing webinars to generate more leads, to sell more with less hassle of traveling, to expand and be expert in their field, to boost your conversion, and many more.
The right choice and use of webinars is an effective marketing strategy for companies and businesses.
What is a webinar?
The web-based seminar or simply known as the webinar is an online seminar, presentation, workshop, or event that is broadcasted via the internet. And because it is held online, participants are granted to join and have access to the event, wherever and whenever they are around the world.
The webinar has different types, and all of that has interactive features and it allows you to engage with one another which is loved by the host and the attendees. If you are asking how does webinar works well you need to consider some important things to make your webinar hosting really work.
First of all, you need to choose the right topic, wherein it should be interesting and match your’ audiences’ need and want. A title that is precise and enticing, and a format that will match to your webinar’s needs.
The second step is to choose the best presenter. If you know some experts in the topic you choose, it is better to contact them and ask them if they want to be your presenter and also you need some crew or team that will help you in preparing your whole webinar event.
Afterward, you need to prepare the equipment that you will use and do some technical check and environment check for the room you are going to use in your webinar. Also, if you are a newbie, attending other webinars beforehand will help you have an experience of how webinars really work, and for you to have an idea of how to be an audience before you do your own webinar.
The next thing you do is to pick the best time and date to run your webinar. Choosing the schedule of your webinar has a big factor in gaining more audience to join and participate in your event.
So you should select the perfect time and date that will benefit most of your attendees. And last, you need to practice and acquire the mastery of speaking with confidence.
Practice a lot to make your webinar run smooth, engaging, and more informative.
Benefits of a webinar
Why do we need webinars? We need webinars because it can give us many benefits. We provide some main benefits you can gain in doing webinars.
- It allows you to raise your brand awareness and product voice.
- It gives you the chance to reach more qualified customers and potential clients, or even known influencers that will promote your brand, product, or content.
- It gives you a moment to educate your audience about your product and answer all the questions and inquiries about it at the same time.
- It can help you generate more leads faster.
- It can help you to be an expert in your field.
- An online webinar gives you the chance to speak and clear any doubts raise in your product in real-time
- Recorded webinars can give you the chance to look more professional because of its post-production strategy and tricks
- Simulive Webinars gives you long term benefits because you are allowed to recycle your ROI.
What is a call to action?
Call to action definition in marketing is typically a word or action phrase to prompt the user to take immediate specific response or action. It is the action that helps you call the attention of your audiences.
Not only that, Call to action (CTA) is an important foundation for success in marketing because it gives you incredible benefits, such as revenue, conversions, and profit. In digital marketing, the Call to Action can be in the form of a button or a hyperlink.
There are 5 common places that you will see Call to action (CTA):
- Web Page Buttons
- Opt-in Campaign Buttons
- Anchor Texts in Blog Posts
- Buttons or Text in Emails
- Text in Social Media Posts
The most common place for a Call to action (CTA) is the Web Page Buttons, it has a big button with bright green background and with the combination of a captivating headline and a sub-headline. The next one is Opt-in Campaign Buttons, it can appear as a popup, slide-in box, floating bar, and many more.
Just keep in mind that your word should be powerful, precise, appealing, and irresistible because many of your visitors won’t read the whole of your opt-in campaign. They might just browse and browse until one part or phrase catch their full attention. It all starts with that, they will now be tempted and click your campaign button.
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And then we also have the Anchor Texts in Blog Posts, in which the Call To Action is written out with a link with blue font color. This Call to action (CTA) is usually found at the beginning or at the end of your post.
Also, we have here Buttons or Text in Emails, these emails usually ask or request us to get more information about the specific content. And finally, we have Text in Social media Posts, in here it is more straightforward to the point, this will help the users to understand what to do next to help them solve their problem.
We also have some call to actions examples that you might encounter somewhere else, this is to convince us to: read more articles, sign -up for a newsletter, support our sponsor, share on social media, get started, and many more.
What makes a good Call to action (CTA)?
There are lots of things you need to think about first to make your Call to action (CTA) more effective and successful. Here are some things that make a good call to action.
It is an effective strategy that you have a catchy design and template that can hook many audiences. A good design that contains interesting words, visible font size, and noticeable button color that can easily catch the attention of the users.
Focus on the Value
You need to focus on the value you will offer to your customers. Putting some words like “It is Free” or “Risk-Free” is an effective and wise idea to boost your call to action. Let them know that they can get something for free or with a big discount.
Short in Length
Your call to action no need to be in a sentence, a short phrase which consists of no longer than five to seven words is enough. Avoid flowery words because it will lead your prospects hanging into confusion.
Make It More Visible
Your call to action must be noticeable, it should be the most visible thing on the page. Make sure your Call to action (CTA) has a good color button to catch more attention, and also the font size should be large enough to read.
How to Use the Right Call to Action Words?
There are some guides to use the call to action words in the right way.
- Always use an action word to start your Call to action (CTA)
- Use the word such as, “buy”, “purchase”, “shop”, or “order” in running an e-commerce website.
- Try words such as, “download”, “subscribe”, “support”, or “read more” for promoting a newsletter.
- Use the word such as, “fill out a form…”, or “find out more…” for requesting someone to get more information about the specific content.
- Use strong words that will make your Call to action (CTA) enthusiastic so that your audience and users will become enthusiastic as well.
- Use numbers in naming the price, discounts, promotions, incentives, and so on. This is one way to catch the user’s interest and get more informed about the product, or service you are offering
Being creative is one of the important things you need to have to make your CTAs more unique. For instance, instead of saying “Call today for more information”, which is bland and common, why not say “Don’t miss out! We’ve just one call away!”.
This makes your Call to action (CTA) more unique and far away from the usual.
Why You Should Test Your Calls to Action?
It is important to test your call to actions to see if it really works on you and for your visitors, if it is effective and if it will help you achieve your goal. If you have an effective Call to action (CTA), well, it can help you guide your audience through the whole process, and it will give a good effect on your conversion rate.
How to make your CTA compelling?
Focus On The Value of Your Call to action (CTA)
Make sure that you set a clear and good benefit that your audience can get from completing all the steps you provided. Provide a good value for your customers that can help them solve their problem, this the value should be the answer to their some questions of the users such as:
- What is the immediate benefit I can get with it?
- What is its long-term benefit to me?
- Why should I choose this product/service between the others?
- Why should I take action right now?
Reassure Your Ideal Customer
You cannot erase the fact that many customers are having a second thought about your call to action. They’ll be asking themselves if it is the right choice? If they really need this and so on.
Giving the assurance that your customer will get what they are expecting will leave them a good expression and experience. You need to work hard to reassure them that their action to your call is worth taking in the end.
But how can you make them believe that your Call to action (CTA) is not just an empty marketing ploy? Simply, just start and give them an honesty of your desire to help.
Limit Choices. Less is More
You must have a specific and straightforward offer, you should offer a clear choice to your customers that can help them a lot. Avoid some choices and offers that can lead your Call to action (CTA) offers into confusing one, 3 choices are enough for them.
And why not demonstrate to them the importance of each of those choices you are given to them. This will help them remove the wrong one from the choices.
How to Limit Multiple Choices
Single Effective Call to action (CTA)
Having one wise and effective call to action for each stage of the sales, meaning every time the Call to action (CTA) is mentioned, it will say the same thing or it will lead to the customers to the same place in the next stage of the channel
If you have given your customer 2 or more choices, make sure that you give more weight, highlight, or recommendation to one choice over the others. This will help your customers to choose a more specific and appropriate path according to their needs and wants.
Don’t Misalign Your Call to action (CTA)
There are some stages in the sales cycle
The awareness-Interest stage is the stage wherein you can create interest and give more information to your customers. You can have ads, blog posts, eBooks, webinar promos, and so on in this stage.
It is the stage wherein you can present an offer in a more specific way. This stage also tries to turn the prospects into a potential customer.
This is the stage in which you will make an action, this stage also includes free trials, coupons, discounts, and everything about the final purchase.
Call to action (CTA) is one way to convert visitors or a stranger into customers. But how?
You cannot force and assume that the users will take action upon your call, so all you need to do is attract them, understand them, give them what they need, give them solutions to their problem and they will automatically take action to your call.
Call to action is the foundation of your marketing strategy. So, it should be strong enough so that you can assure that you will not fall and end up failing.
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