How to have great webinars this 2020 | Make this event successful
We live in the 21st century wherein most of the people are into technology, or should I say techno-savvy. Technology as part of their daily lives, technology as part of their business, technology as part of their daily routine.
Businesses, companies, or even solo entrepreneurs taking advantage of this type of system. They use technology as their marketing strategies to reach and interact with their potential customers and clients.
They use a variety of online platforms to generate and expand their businesses. The webinar is one of the best marketing platforms that could help any scale of businesses and companies or even simple individuals.
What is a Webinar?
The webinar meaning is a Web-based seminar. The Webinar definition is a seminar or other presentation, lecture, workshop, or event that is held on the internet, allowing the participants from across the world to join and participate in the event.
The webinar has a lot of interactive features such as you can upload handouts, share your screen, and even record and recurring your webinar. Webinar also gives you interactive opportunities, for example, you can ask and answer questions, you can conduct polls and surveys, and discuss some topics using chat in real-time.
You can participate in the webinar by using only a computer, laptop, or even smart devices.
Types of webinars
A Live webinar is an online event that is held live virtually. This type of webinar is when the host is presenting his/her PowerPoint presentations, speech, activities, and participates in live.
In launching your Live webinars, think about the best time and date that works for most of your attendees. After setting up all the details of your Live webinar, you can now remind all your participants about the upcoming webinar event.
An On-demand webinar is a pre-recorded event that can release on your preferred schedule. In using an On-demand webinar, you can edit, cut out the scene you want to delete.
You are also allowed to use filters, effects, some slides, and use animation to create more attractive presentations. This On-demand webinar is accessible at any time after it is released.
Simulated live, for short Simulive webinar, is another type of webinar. Simulive is a replaying of a recorded webinar and it appears as if it was a live one.
Because it is recorded, you can still have the feature of On-demand, you can edit, cut out, use filters and effects on your content, plus you can also have the benefits of the Live webinar.
You can still interact and answer the questions of your audiences in real-time.
Sponsored webinars include paying the third party to promote your content or brand and it is a little bit costly, but this cost depends on your pricing strategy. This type of webinars is one of the effective strategies to raise brand awareness and generate more leads.
What are the benefits of a webinar?
Why do businesses and companies use the Webinar? Well because it will definitely benefit them.
Some benefits of the webinar for businesses and companies are:
- It can be your means of communication to reach and interact with more potential clients and customers
- Can help you grow, expand, and even be an expert in your own field.
- It can help you promote at the same time educate your audience about your product or brand
- Webinars can be effective marketing tools to hold the interests and attention of your target audience
- A cost-effective marketing strategy for your businesses or companies
RELATED ARTICLE: TIPS FOR HIGHLY PRODUCTIVE ONLINE MEETINGS
How does a webinar work?
Before you jump into a webinar, first you need to learn how a webinar works.
The first thing you do is to choose a subject and a date.
You need to define what subject you will present in your webinar. A title should be creative and look interesting at first read. Afterward, you need to plan and set the date of your event.
Give yourself enough time to choose, plan, and settle all the details of your webinar event. Remember the date and time should apply to most of your participants.
On the other hand, if you are a beginner in this field, maybe you are asking how to do a webinar? So why not seek experts or even people who have done a webinar before and ask for some information and tips on how to run a successful webinar.
All your efforts and plan will waste if you choose the wrong platform for your webinar.
Choose a webinar hosting platform that is suitable for your needs, a platform that will help you achieve your objectives, and a platform that will cope with your audience’s interests.
After choosing the topic and time, picking the best platform for you, the next one is you should have a landing page.
The landing page is the page wherein you can welcome all the newbies to your home page. Your landing page should also be interesting and informative to attract more audiences.
With JetWebinar’s page builder, you can easily personalize your landing page. Customize it easily with its drag and drop editor built right into the software.
The next thing you do is to promote your event of course.
Use social media such as Twitter, Instagram, Facebook, and so on to promote your webinar event or you can use these channels for the countdown purposes of your upcoming event.
You can also pay if you want your webinar to go through advertisements. By promoting your webinar, there’s a big chance to reach more people.
Practice makes perfect.
Before going into your event, make sure you are well prepared. So, make sure you give yourself enough time to rehearse and gain more confidence as you present your speech.
You can practice your gestures and techniques to gain the attention of your audiences. Writing a script can help you keep the important sentences and keywords you will use during your webinar also, it can help your webinar stay in sequence and what you do next and so on.
And the last but not the least, prepare a creative and informative presentation.
No matter how good you are in your speech, it will be worthless if you have a boring an appropriate presentation. So, create a presentation that will match your theme and topic.
You can also add graphic arts if you want to and if necessary, to show better information and to support your statements.
RELATED ARTICLE: ZOOM WEBINAR REVIEW | DIFFERENT WEBINAR PLATFORMS
How to have a successful webinar this 2020?
Invest in high-quality types of equipment
If you have a laptop that has high video and audio quality, well it is pretty good then. But if you have a budget why not invest additional high-quality equipment such as headphones, cameras, and microphones. This extra high-quality equipment will help you run a better webinar.
Choose a quiet place for your webinar
Make sure you have a quiet and clean place to perform your webinar. Stay away from doors and windows because it might distract you and your audience.
Another thing make sure you have natural lightning and although you can put some design and style in your background just make sure it is still neat and clean. And remind all your friends and relatives that you will conduct your webinar to said date and time to avoid unexpected visitors during your event.
Ensure your presentation is mobile-friendly
Keep in mind that not all your attendees will watch on their laptops and computers. Some of your attendees will watch from their smartphones.
So make sure you have prepared a presentation that is suitable not only for laptops and computers but also for a mobile-friendly one.
Have a great host
Having a great host on your webinar event can help you achieve a successful event. But you should consider some things in choosing a host/s.
Your host should be confident and lively, should answer all the questions, and interact with the participants. He/she also needs to be knowledgeable enough about your topic and can deliver valuable and informative content.
Make it interactive
If you want your attendees to watch you until the end, you should have an interactive webinar. You don’t want to disappoint them, right?
Then make your webinar event informative at the same time interactive. There are a lot of interactive features you can use to engage with your attendees.
You can conduct polls, Q&A sessions, quizzes, surveys, and even chat to encourage them to interact with you.
Always monitor the results
Monitoring your results will help you measure how successful is your webinar. This measure will act as feedback from users wherein it will tell you what other improvements and techniques you need to perform next time, what solutions to the previous problems, and other changes should apply to have a more successful webinar.
Have a webinar after party
There are chances that you cannot answer all the questions of your attendees during the run of your webinar because of the lack of time. Well, having a webinar after-party will give you a chance to follow up and answer all those questions and the opportunity to respond and interact with your attendees.
Choose the best webinar platform
There are a lot of webinar hosting platforms out there. But the questions are, is it match your objectives? Could it fulfill your needs? Is it user-friendly?
The webinar platform plays a crucial role in your event. So, in picking out the best webinar platform for you, you should consider some important things such as its interactive features, its capacity, its video, and audio quality, and many more.
If you are looking for a webinar platform, we recommend that you use JetWebinar. With this platform, you can easily host your webinars without the hassle.
This platform can host any type of webinar without having a limit on attendees. You can host small and large webinars and it can be accessed in any type of device.
With its tools, you can personalize your webinars, schedule emails for pre and post reminders and surveys, and help your webinars interactive. Lastly, you can track your sales, affiliate, and stats in real-time. The all in one platform you need!
Businesses and companies should go after what is in demand now to chase and gain more customers and clients. That is why individuals, businesses, and companies taking advantage of a digital event.
Well, it is not bad after all, because we have provided tips for a great webinar this 2020. Webinar did a great job even before; it helps businesses and companies to grow and expand their leads.
Indeed, Webinar is one of the best effective tools to use by every entrepreneur. Anyone can have a successful webinar just build the right message, send it to the right people at the right time, use the right platform and you will now on your way to a successful webinar.
Ready to host a webinar? Click here.